The procedure for promoting a blog typically looks like this: blogger creates a blog and publishes it on the company’s website. Posts are shared on social media and, if there is room, some are featured in newsletters.
Blogger expects a favorable position on the search results page while it waits for Google to index the blog. Fin.And using this strategy, you can frequently survive. However, marketing your blog in a proactive and more strategic manner by using email marketing or a blog digest can assist in increasing pageviews, enhancing organic search results, and enhancing reader engagement.
1.Choose a Platform for Email Marketing to Save Time
Email marketing is one of the most cost-effective options that bloggers can use to their advantage without having to worry about spending a lot of money.However, sending emails manually can be a laborious and time-consuming process that will turn your email marketing efforts into a full-time job that no one wants.
Instead, you should think about using an email marketing platform like Moosend or a fancy HubSpot alternative to give you the tools you need to promote your blog content and create amazing emails.
Now all that remains for you to do is master the email editor on your platform, create amazing email newsletters that will pique the interest of your readers, and include an irresistible call to action that will direct them to your blog posts.
A user-friendly interface that lets you start from scratch and advanced tools that help you add powerful triggers like videos to your emails are two things you should look for in an excellent email marketing platform.
If your chosen platform also offers marketing automation, you can use it to create automated workflows that will distribute your emails based on triggers that are time- or action-based.You could, for instance, start a welcome series to welcome new subscribers and encourage them to start reading your older and newer blog post concepts.
2. Enhance Your Content:
Email Body and Subject Lines While promoting your fantastic blog content should be your primary focus, optimizing your emails will help you turn email marketing into a powerful partner.
Optimizing your email subject lines and body will help you increase email deliverability and avoid landing in your subscribers’ spam folders if you want to see a dramatic increase in blog traffic.
What your subscribers will see first when they open their mailbox should be your primary focus.Subject lines can have a significant impact on the success of your email campaign as well as the proportion of subscribers who will read your content, click on your call to action, and visit your blog.
You need to keep your subject lines short, informative, and clear so that readers know exactly what to expect from your emails without using words that sound like spam.
3. New Post, New Email Update:
So, you wrote and published your next big piece, but you were disappointed when it didn’t get the clicks you expected?You shouldn’t be concerned about it because readers are losing interest in your blog, not your blog post, which had a lower quality than usual.Unfortunately, forgetting things is a common occurrence.
They are more likely than you think to be distracted from the activities they enjoy because of their busy lifestyle and limited free time.
Therefore, you should always assume that a large portion of your audience either forgets to check your blog for new content or is too busy to Google search it in order to promote your next big post and increase your
With specific reminder emails that will make the search process easier and get them exactly where they need to be, email marketing can help you solve the issue in this case.
Your readers will have an easy-to-use channel to reach your posts if you include a clear call-to-action that will direct them to the piece of content you have written. They won’t have to search Google and filter the results to find posts they missed.
4. Find the Best Way to Build a Mailing List from the Ground Up
Since your readers are the ones who will assist you in achieving your blogging goals and dreams, you should pay extra attention if you are new to the blogging scene.
Adding subscription forms to your blog to collect email addresses from your readers is the simplest way to begin building a mailing list.
To get started with email marketing and blogging, all you need to do is build a mailing list of people who will be interested in your content.
5. Segment All the Way Now that you have access to a mailing list
the next step is to find a way to send the right content to the right people.Since your blog covers a wide range of subjects, it’s impossible to predict which subjects your readers are most interested in.
You can target each reader individually to increase your readership, delivering content that meets their specific reading requirements and fostering a personal connection.
Utilizing list segmentation is the best option, even though it is nearly impossible to send a targeted message to every subscriber.
Segmenting your subscribers into groups with similar preferences and/or interests is a successful strategy.For instance, if you run a business blog, you can divide your subscribers into groups based on whether they prefer blog posts about marketing, sales, or customer experience.
You will be able to deliver content that will speak to your audience and reduce your post bounce rate due to uninterested readers when you are able to divide your readers into manageable groups.
The easiest way to get started is to add preference boxes to your subscription forms so that new subscribers can choose what they want to receive from your blog.
6. Repurpose Blog Content
Sometimes, the right ideas don’t seem to be there when you need them, no matter how hard you try to come up with something new that will amaze your blog readers.So, what do you do in a situation like that?
Do you just wait for new ideas to come to you, giving the impression to your readers that you just ignored them?You can’t just stop sending updates to your subscribers because you have a regular newsletter that keeps them interested in your blog.
Repurposing your content, on the other hand, is something you can do until your next big idea for a blog post comes along to prevent disengagement and give you time to come up with something that will amaze them.
As you can see, repurposing your old content not only gives you the opportunity to engage new readers with your best pieces of content and promote any products or services you might have, it also helps you keep the flow of your newsletter steady and gives you extra time to plan your next post.